GEM for Medical Device Industry

The Government e-Marketplace (GEM) is a digital procurement platform launched by the Government of India to streamline the public buying process. For the medical device industry, GEM has become a powerful tool that connects manufacturers, importers, and suppliers directly with government hospitals, health departments, and medical institutions. By reducing dependency on middlemen, ensuring transparency, and encouraging fair competition, GEM is transforming how medical devices are purchased for public healthcare. It also supports government initiatives like Make in India by giving Indian manufacturers and MSMEs a greater opportunity to supply medical devices to the public sector.

What is GEM for Medical Device Industry?

GEM (Government e-Marketplace) for Medical Device Industry is an online platform launched by the Government of India that allows hospitals, government departments, and public institutions to directly buy medical devices and equipment from registered manufacturers, importers, and suppliers. It is designed to make public procurement transparent, efficient, and cost-effective.

• Online Procurement Platform – GEM provides a digital marketplace where medical devices can be listed and purchased easily.
• Government Buyers – Central and state hospitals, medical colleges, and government health departments use GEM to buy devices.
• For Manufacturers & Suppliers – Medical device companies can register and sell products directly to government buyers without middlemen.
• Transparency & Fair Pricing – Ensures fair competition, standardized pricing, and reduced corruption in procurement.
• Supports Make in India – Encourages Indian manufacturers and MSMEs to supply medical devices to the healthcare sector.
• Wide Range of Devices – Includes diagnostic equipment, surgical instruments, hospital furniture, consumables, and high-end medical devices.

Why is GEM for Medical Device Manufacturers Important and Suppliers?

GEM is crucial for Medical Device Manufacturers and Suppliers because it provides a direct and trusted means of connecting with government hospitals, medical colleges, and health departments. Instead of depending on middlemen, companies can sell their products directly to buyers through the platform.

• Direct Access to Government Buyers – Helps reach a large network of hospitals and institutions across India.
• Fair and Transparent System – Ensures equal opportunities for all suppliers with open competition.
• Faster Payments – GEM has built-in systems for quick and secure payments.
• Boosts Business Growth – Creates more sales opportunities, especially for MSMEs and startups.
• Builds Trust – Being a government-approved platform increases credibility for suppliers.

How does GEM for Medical Device Industry help in Procurement and Government Tenders?

GEM makes procurement of medical devices for government hospitals and health departments faster, easier, and transparent compared to traditional tenders.

• Easy Online Procurement – Eliminates lengthy paperwork and manual tendering.
• Direct Purchase or Bidding – Buyers can directly buy devices or invite bids online.
• Transparency – Ensures fair competition and reduces corruption.
• Saves Time & Cost – Speeds up procurement and lowers administrative expenses.
• Equal Opportunity – Helps MSMEs and startups compete with big players.

What are the Eligibility Requirements to Register on GEM for Medical Device Industry?

To register on GEM for the Medical Device Industry, a business must meet some basic eligibility conditions set by the Government of India. These requirements ensure only genuine and compliant suppliers can sell medical devices on the platform.

• Business Registration – Must have a valid company, LLP, partnership, or proprietorship registration in India.
• PAN & GST – A valid PAN card and GST registration are mandatory.
• Bank Account – An active current account in the business name.
• Authorized Signatory – Aadhaar and contact details of the person authorized to operate the GEM account.
• Compliance Certificates – For medical devices, approvals such as CDSCO license/ISO/QMS certificates may be required, depending on the product category.

These criteria ensure that only legally recognized and compliant businesses can participate in government procurement through GEM.

Documents Required for GEM Registration for Medical Device Industry

• Company Incorporation Certificate / LLP Registration / Partnership Deed / Proprietorship Proof
• PAN Card
• GST Registration Certificate
• Bank Account Proof (Cancelled Cheque / Passbook Copy)
• Aadhaar Card of Authorized Signatory
• CDSCO License (if applicable)
• ISO 13485 Certificate (if applicable)
• Product Specifications, Images, and Pricing Details

What role does GEM play in promoting Make in India for Medical Devices?

GEM plays an important role in supporting the Make in India initiative by encouraging the use of locally manufactured medical devices in government procurement. The platform gives Indian manufacturers, MSMEs, and startups direct access to hospitals and government buyers, helping them grow their business and reduce dependency on imports.

• Gives priority to Indian-made medical devices in procurement.
• Promotes local manufacturers, MSMEs, and startups by providing visibility.
• Ensures fair competition and equal opportunity against imported products.
• Strengthens trust in Indian medical devices through transparent procurement.
• Contributes to self-reliance (Atmanirbhar Bharat) in the healthcare sector.

How can International Sppliers Participate through GEM in the Medical Device Industry?

International suppliers can also sell medical devices on the GEM portal, but they must follow certain rules to ensure compliance with Indian regulations. To participate, they usually need to set up a legal business presence in India or work through an authorized Indian partner.

• Must have an Indian business entity (subsidiary/branch/authorized distributor).
• Registration on GEM using valid Indian business documents (PAN, GST, bank account).
• Compliance with CDSCO medical device regulations for importing devices.
• Upload of product details, certifications, and approvals before listing.
• Participation in bids or direct sales through the GEM portal after approval.

This system allows global medical device companies to reach Indian government hospitals while ensuring safety and compliance with local laws.

What challenges do companies face while using GEM for the Medical Device Industry?

While GEM offers many benefits, companies in the Medical Device Industry also face certain challenges when using the platform.

• Complex Registration Process – Requires multiple approvals and documents.
• Regulatory Compliance – Medical devices need CDSCO licenses and certifications before listing.
• Price Competition – Heavy competition often leads to reduced profit margins.
• Technical Issues – Portal sometimes faces slow processing or technical glitches.
• Delayed Payments – Although GEM has faster systems, some sellers report payment delays.
• Awareness Gap – Many small medical device manufacturers are not fully aware of GEM procedures.
• After-Sales Service Expectations – Buyers expect quick installation and service support, which can be challenging for smaller suppliers.

How does ELT Corporate assist businesses with GEM registration for the Medical Device Industry?

ELT Corporate provides end-to-end support to medical device companies in registering and operating on the GEM portal. This helps businesses avoid errors, save time, and stay compliant with government rules.

• Guidance on eligibility and the registration process.
• Preparation and verification of required documents.
• Assistance with GEM portal account creation and product listing.
• Support in meeting CDSCO and regulatory compliance for medical devices.
• Advising on pricing strategy and competitive bidding.
• Handling queries during audits or portal verifications.
• Ongoing compliance support for smooth operations on GEM.

By providing professional assistance, ELT Corporate ensures that manufacturers, importers, and suppliers can confidently sell medical devices to government buyers through GEM.